A new line of co-branded dolls will combine Madame Alexander with Crayola. Madame Alexander will design and develop new doll collections that allow girls to craft and draw on age appropriate dolls and doll accessories. The DIY products are intended to appeal to toddlers, preschoolers, and young girls.
“At Crayola, we are all about providing kids creative experiences through play,” said Warren Schorr, vice president of licensing at Crayola. “We are thrilled to partner with Madame Alexander and provide children the opportunity to explore self expression through color.”
The first of the new collections will be introduced this year, and distributed across all retail tiers, as well as at madamealexander.com.
