China Toy Fair


Madame Alexander Launches New e-Commerce Website

Alexander Doll Company, Inc. has launched a new e-commerce website, madamealexander.com, for Madame Alexander doll collectors.

The site, which is categorized by collectible, play and baby doll, size and age range, and more, allows Madame Alexander fans to purchase the dolls from one central location. Special features include zooming and a 360-degree viewing capability for detailed close-ups of Madame Alexander dolls’ artistry and costumes.

The company’s authorized retailers are also participating in the e-commerce site as Madame Alexander/Shopatron fulfillment partners. Additionally, visitors can get an in-depth look into the history and features of the company.

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