Madame Alexander Named Brand Toy Partner for GBI’s SpacePOP

SpacePOP_StyleGuide_2016.05.06_RGBFollowing the June 20th YouTube launch of SpacePOP, Genius Brands International Inc. (GBI) continues to expand the licensing, merchandising, and retailing program for the tween brand. As the newly-appointed toy partner for SpacePOP, Madame Alexander Doll Company will create a line of fashion dolls and figures based on the brand’s main characters.

SpacePOP is comprised of over 100 serialized adventures featuring original music. The narrative follows five teenage princesses who disguise themselves as musicians and form a band, meanwhile they secretly plot to vanquish an evil Empress who is seeking to enslave the galaxy. Following the premiere of the first six videos on YouTube, two new SpacePOP videos are being released each week on YouTube, as well as across other digital platforms, including Toon Goggles, PopJam, BatteryPOP, and the Kid Genius channel on Comcast’s Xfinity on Demand platform. SpacePOP music is available from Sony Music Entertainment on iTunes and Spotify.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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