Magformers has entered a licensing partnership with Nickelodeon to create a line of magnetic building kits for preschoolers inspired by the Teenage Mutant Ninja Turtles franchise.
The Half-Shell Heroes sets allow preschoolers to build with Magformers squares and triangles to create Turtle Towers. Kids can match the characters to their colors and interchange them to tell their own story. Once the structure is built, the Neodymium Rare-Earth magnets will stick together, forming 3-D structures from a 2-D design. The product line will feature three sets at varying price points: 18 pieces with 4 turtle cards, 38 pieces with 8 turtle cards, and 60 pieces with 12 turtle cards.
The product line will hit shelves mid-May at most major retail stores.