Maigread Eichten Joins Super7 as Chief Executive Officer

Former PepsiCo executive Maigread Eichten has joined Super7 as the company’s new CEO.

In her role, Eichten will lead the pop culture design house and producer of lifestyle-oriented collectibles, toys, apparel, and consumer products as it seeks to build upon its growth and evolve beyond its traditional direct-to-consumer business and move into wholesale channels.

“We are thrilled to have such an experienced and talented executive take the helm at Super7,” says Super7 founder Brian Flynn. “She is a proven team builder and has deep expertise in sales, marketing, and operational infrastructure, which will enable Super7 to grow beyond our core business. Over the last decade, Maigread has provided Super7 with invaluable help and direction as we have grown, and to have her in the CEO role at Super7 is amazing.”

At PepsiCo, Eichten founded the first Pepsi-Cola New Business team, resulting in a new $450 million+ Pepsi-Cola beverage product revenue stream. As CEO of e-commerce-based beverage company, FRS, she pioneered a “healthy energy” brand positioning that grew sales to more than $50 million in three years. Under her leadership, FRS expanded beyond its web base and into retail, with more than 20,000 nationwide distribution points, including Target, Safeway, Kroger, GNC, Vitamin Shoppe, Publix, Meijer, Winn Dixie, Rite Aid, 7-11, and Duane Reade, among others.

Super7’s recent growth includes the launch of Supersports by Super7, continued expansion of its Masters of the Universe classics range, and a successful crowdfunding effort for its Snake Mountain play set.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.