China Toy Fair


Major Publishing Deals Announced for Cut the Rope

ZeptoLab UK Limited and ITV Studios Global Entertainment (ITVS GE) have announced two publishing agreements aimed at the pre-teen market in the UK and Ireland. The deal was brokered by ITVS GE, licensing agent across all countries in the EU for Cut the Rope. The agreements are all part of a major period of Cut the Rope licensing activity throughout the year and well beyond, reconfirming the incredible popularity of the game and its cuddly, candy-munching star Om Nom.

CTR_coverPedigree Books, the UK leading publisher of children’s annuals, will release a Cut the Rope Annual 2014. Pedigree has released a Cut The Rope Sticker & Poster Activity Annual as well as Cut The Rope Super Doodle Activity Annual. These titles feature Om Nom and his friends in their adventures and will be available in a number of major UK retailers including Argos.

Titan Magazines, one of the largest publishers of licensed entertainment properties in the U.S., UK, Australia, and New Zealand, is planning a series of three 36-page magazines for children ages 5 to 9. The magazines will contain a mixture of puzzles, games, features, posters, and comic strips. Each issue will also feature highly collectable gifts. The first gift will be an Om Nom sticker box, notebook, and pencil with a candy keychain. Available at a wide range of supermarkets, bookselling chains, and independent newsagents, the first in the series is now on sale.