Disney Consumer Products and Interactive Media (DCPI) kicked off its third annual Marvel Super Hero Spectacular campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.
Kids and adults will be able to show off their Marvel fandom with new products, including Marvel Legends actions figures and premium role play from Hasbro, new Lego construction sets, Jakks Tsum Tsum novelty collectibles, Hot Wheels cars from Mattel, Funko collectibles, and Fox Motocross apparel.
Disney Publishing Worldwide’s two new young adult novels, Black Widow: Red Vengeance and Iron Man: The Gauntlet, and the ultimate Marvel guide, Marvel Absolutely Everything You Need to Know from Dorling Kindersley, will also be showcased. The event will also feature cross-category collection highlights, including Captain America’s iconic shield with apparel and accessories for kids and adults, home goods, toys, and a women’s sportswear collection from Her Universe.
