Matt Hatter Gets Dressed Up with VMC

Hatter Fans nationwide will soon be able to role-play as Matt Hatter. ITV Studios Global Entertainment (ITVS GE) has appointed fashion licensee VMC Accessories to produce a range of Matt Hatter Chronicles dress-up and fashion accessories for the UK market.

The dress-up collection will include the Matt Hatter hero costume inspired by the dimension-hopping gear worn by Matt Hatter in the popular ITV adventure comedy series. The costume, with a core target of children ages 5 to 10, is perfect for parties and events or imaginative play.

As well as authentic Matt Hatter dress-up costumes, VMC will also offer a range of Matt Hatter accessories including hats, caps, scarves, gloves, and sunglasses, all featuring signature characters and inspirational theming, and designed exclusively for each retailer. The collection will be available in major stores and online next spring.

About the author

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.