Mattel and nearly 20 other sponsors provided support for the second Watts Back-to-School Giveaway, which furnished much-needed educational resources for children pre-school age to 12th grade. The event was hosted by Philanthropic Society Los Angeles, a support group of Children’s Institute Inc. (CII).

The Watts Back-to-School Giveaway benefited approximately 4,000 to 5,000 children and their families who live in one of Los Angeles’ most challenged communities. They receive services from CII—a nationally recognized organization that helps children and youth severely affected by community and family violence.

In addition to receiving filled backpacks, attendees learned about good nutrition and healthy cooking through demos and snacks from the Watts Healthy Farmers Market. They also received useful community information from partners of the giveaway, which was not a public event.