Mattel brand nabi has created three tablets to deliver an immersive experience based on the Barbie, Hot Wheels, and American Girl brands. The tablets—Barbie Tablet Powered by nabi, Hot Wheels Tablet Powered by nabi, and American Girl Tablet Powered by nabi—will feature digital content, experiences, and accessories around each brand.
The Barbie tablet features dozen of Barbie-themed apps, games, and videos, including apps that lets kids explore potential careers with Barbie, create Barbie Super Hero Comics, and more; The Hot Wheels tablet includes games and videos to teach kids about the science of Hot Wheels cars and tracks such as resistance, friction, and gravity; and the American Girl tablet comes with more than 70 apps, videos, and games featuring American Girl characters and craft ideas. Each tablet comes with a bumper and makes sounds based on the brand it’s based on.
The tablets feature a Blue Morpho OS overlay, which lets parents fully monitor their kids’ tablet use directly on the tablet or remotely with an app from their smartphones, have 16GB storage, and run on the Marshmallow 6.0 Android operating system.