Mattel Launches Enchantimals

Mattel EnchantimalsMattel launched the Enchantimals franchise with 14 small dolls and three play sets. Enchantimals dolls are characters who share a special bond with their accompanying animal bestie. Each doll shares a ritual with her animal friend, celebrating their unique traits and personalities.

Core characters include Felicity Fox and Flick, Danessa Deer and Spirit, Sage Skunk and Caper, Bree Bunny and Twist, and Patter Peacock and Flap. Enchantimals products are meant to inspire stories of friendship, empathy, and compassion towards all living things. There will also be a variety of short-form YouTube content and a 60-minute televised special this fall.

 

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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