China Toy Fair


Mattel Launches Masters of the Universe Game App for He-Man’s 30th Birthday

Honoring the 30th anniversary of He-Man and the Masters of the Universe franchise, Mattel and Chillingo, a leading independent games publisher along with mobile developer GlitchSoft, have launched a new He-Man game app. Available in the App Store, fans now have the chance to battle alongside He-Man throughout his kingdom of Eternia in a modern celebration of classic gameplay that will test player’s skill, speed, and agility. Debuting on the iOS platform, the game features side-scrolling playability with powerful “Tap and Slash” functionality through 27 action packed levels spread across seven realms of Eternia.

The star of the 1980s-era He-Man and the Masters of the Universe story, He-Man has been brought to life throughout the years in beloved Mattel action figures, animated television series, comic books, and a live action feature film. Mattel’s partnership with Chillingo, a division of Electronic Arts and publisher of such hit titles as Angry Birds, Cut the Rope, Contre Jour, Feed Me Oil, and Catapult King, combines the world’s leading toy company with an established leader in the mobile gaming industry.

As part of the anniversary, Mattel has created a new Masters of the Universe He-Man Facebook page, allowing devotees to connect and engage online with each other and their favorite hero.