Mattel has premiered a new website that allows shoppers to buy its products directly. MattelShop.com features over 40 of the company’s brands including Matchbox, Polly Pocket, and High School Musical. Visitors to the website can shop by age, gender, brand, category, and play pattern to find a desirable product. The website also has links to social networking sites such as Facebook, Twitter, and MySpace, allowing customers to invite friends and family to the website in order to shop together or to share their findings. The website also allows visitors to “watch others shop” by displaying the most viewed products, which update every 15 seconds. Check out the new website here.