logo_Mattel logoMattel and Autodesk Inc. have signed an exclusive agreement to power the Mattel toy line with cutting-edge 3-D design and 3-D printing technology. The joint initiative will provide an immersive experience by combining physical toys with digital adventures. An upcoming series of apps will empower consumers to imagine, design, and customize their own toys, as well as make the toys through 3-D printing.

The collaboration aims to bring hands-on design experiences to support an interactive learning environment so that kids can learn while they play. The digital experiences are intended to engender pride in accomplishment, as well as tap directly into the maker trend that encourages creativity, imagination, and open-ended customization.

The first in the app series is scheduled to launch during the second half of the year, along with a dedicated online hub for Mattel’s 3-D printing initiatives. Additional details and information will be announced at a later date.