WWEMattel Inc. and World Wrestling Entertainment (WWE) will be extending their global master toy licensing agreement through 2019.

Since 2009, Mattel and WWE have developed a diverse portfolio of toys currently available in more than 50 global markets around the world. WWE has ranked as the No. 1 action figure property in the U.S., ranging from FlexForce figures that incorporate signature WWE Superstar moves to plush Brawlin’ Buddies.

“We are excited to continue our partnership with WWE as they expand their global footprint and leverage our global scale to deliver WWE toys to kids around the world,” said Doug Wadleigh, Senior Vice President, Global Brands Marketing, Boys and Entertainment for Mattel.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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