China Toy Fair


Mattel, WWE Extend Partnership Until 2019

WWEMattel Inc. and World Wrestling Entertainment (WWE) will be extending their global master toy licensing agreement through 2019.

Since 2009, Mattel and WWE have developed a diverse portfolio of toys currently available in more than 50 global markets around the world. WWE has ranked as the No. 1 action figure property in the U.S., ranging from FlexForce figures that incorporate signature WWE Superstar moves to plush Brawlin’ Buddies.

“We are excited to continue our partnership with WWE as they expand their global footprint and leverage our global scale to deliver WWE toys to kids around the world,” said Doug Wadleigh, Senior Vice President, Global Brands Marketing, Boys and Entertainment for Mattel.