Maxfield and Oberton, creator of BuckyBalls and BuckyCubes, has announced a video campaign to educate their consumers about its ongoing and increasing safety efforts in protest to the Consumer Products Safety Commision’s recent actions.

The CPSC filed an administrative complaint against the company to compel it to stop sales. In May 2010, CPSC and Maxfield and  Oberton announced a cooperative recall of approximately 175,000  high-powered magnets labeled “Ages 13+” because they did not meet a mandatory federal toy standard stating that such products should not be sold to anyone under age 14.

The CPSC has said that BuckyBalls and BuckyCubes contain a defect in the design, packaging, warnings, and instructions, which pose a substantial risk of injury to the public. The Commission voted 3-1 to order that the firm cease sales of BuckyBalls and BuckyCubes, notify the public of the defect, and offer consumers refunds.

This post was originally written by Gigi Rubin and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.