Retailers will have more video game-inspired collectibles to stock this fall.
McFarlane Toys and Blizzard Entertainment inked a multiyear licensing deal that gives McFarlane rights to create and market action figures inspired by Blizzard’s various video game franchises.
At launch, the assortment includes characters from World of Warcraft, Diablo, and the upcoming mobile game Warcraft Arclight Rumble.
McFarlane Toys is known for its fandom-centric action figures, which depict favorite characters from DC comics, sports legends, and anime heroes.
“What I try and do within the walls of McFarlane is to find big brands that look super-cool,” says McFarlane Toys Founder Todd McFarlane. “It’s a fairly simple formula that can be very hard to find, but the talented creators over at Blizzard have been making and designing tons of fun, detailed, and visually stunning worlds across their games for decades. And now, my company gets to go play in their sandbox.”
The release will bring fans’ favorite characters into three dimensions this fall, coming on the heels of the release of the Diablo IV video game.
This year is a big one for video game-inspired properties and The Toy Book has a detailed look at what retailers and fans can expect to see in the 2023 Licensing & Entertainment issue, available June 13.
