China Toy Fair


Meet Hexapillar: Target’s Robotic Gift Card

Innovation First and Target teamed up to create the Hexapillar gift card. The newest addition to Target’s 2,000-plus gift card archive, the Hexapillar gift card is a robotic caterpillar that flies. The gift card/bug is a collaboration between the design teams at Target and Hexbug, which specializes in micro robotic creatures.

Derived from the Hexbug Nano—the  autonomous robotic critter that behaves like a real bug—the Hexapillar features a caterpillar that transforms into a butterfly. The gift card launched in stores last week and can be found in the stationery, toys, and electronics departments until the end of the year.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.