China Toy Fair


MEG Signs New Broadcast Deals for In My Pocket, Hires Sales Lead

MEG Toys has signed new broadcast deals for its new animated television series, Puppy In My Pocket Adventures in Pocketville, produced in HD. The series (52 x 13 minute episodes) will debut later this year in Italy, and across the rest of the world in 2011. Presales have been negotiated throughout Europe, the Middle East, and Asia.

MEG and Giochi Preziosi, co-producers with Mondo TV on the series, will coordinate and manage the licensing program for Adventures in Pocketville. Giochi Preziosi will manage Europe, excluding the UK, while MEG, in conjunction with its merchandising agent Licensing Works, will oversee the other territories. The new television series licensees will join Puppy In My Pocket licensees, including Scholastic Books, Bakery Craft, NTD, Senario, Cadaco, Wiesner, and Redan.

Additionally, MEG has hired Patrick Enright to lead the company’s sales team as it transitions from its distribution arrangement with JAKKS Pacific for its In My Pocket toys. The deal with JAKKS expires at the end of the year.

Enright joins MEG from Dream International, where he served as vice president of sales and marketing. Enright has also served as executive vice president of sales at Stravina Operating Company and president and COO of Tomy Corporation.

Giochi Preziosi distributes In My Pocket toys in Europe. In Italy, the toys are marketed as Cuccioli Cerca Amici. Development of a new toy line based on the new show has already started and its market release will occur simultaneously with the show’s launch.

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