Mega Brands, Inc., is expanding the focus of its RoseArt brand through the introduction of two all-new children’s product lines: Scraps and Goo Hu. These two RoseArt product lines represent a strategic business decision to create a bridge between arts, crafts, and toys, offering products with extensive post-creation playability.
Expanding the interactivity of traditional plush animals, Scraps is a unique new line of 12 original, interchangeable plush characters that kids create by looping and buttoning together multiple pieces and parts onto pom-pom bodies. All Scraps parts can be mixed, matched, and reattached, so kids can collect their favorite characters and even create their own new characters for extended creative play.
Mega Brands has also developed a proprietary product that is part science experiment, part bouncing toy, with the launch of RoseArt’s Goo Hu. Goo Hu features two silicone-based modeling compounds that, when kept apart, remain gooey forever, but once combined create magical matter that turns into a rubbery, bouncy, and flexible form that won’t shrink, crack, break, or lose its bounce. Goo Hu combines crafting with chemistry, allowing children to use their imagination to create unique toy shapes and forms.