Mega Brands has signed on to develop construction toys based on the new boys action series, Generator Rex. The full line of toys will be distributed to international markets as part of the three-year deal. The construction toy line will launch in the U.S. next fall (2011) and then will roll out in additional territories. The global deal marks the first time Mega has partnered with Cartoon Network Enterprises (CNE).
Generator Rex follows Rex, a 15-year-old typical teenager with abnormal powers, as he uses his superhuman abilities to help fight mutant creatures known as EVOs. The series airs Fridays on Cartoon Network at 8:30 p.m ET/PT.