MGA Entertainment is launching Bitty Buttons, a line of eight different 13-inch rag dolls that each come with its own story and personality based on the different fabrics, from old clothes to blankets, that are used to make them. The dolls are designed to promote ideas of individuality, diversity, and second chances.

Each doll is given a significant date as its birthday, ranging from Dictionary Day for Bea Spells-a-Lot to National Cookie Day for Crumbs Sugar Cookie. Each doll also comes with her own specific pet.