China Toy Fair


MGA Entertainment Launches Real Bratz Campaign

In a national initiative to motivate and encourage girls to be the best they can be, contribute to their communities, and discover what it takes to make dreams come true, MGA Entertainment has launched Real Bratzan advocacy campaign aimed at inspiring girls and young adults with empowering messages of innovation and excellence. Through a wide range of social media, Real Bratz will put the spotlight on young women who have made a Real Difference—as so many from generations past have done to change their world—through their determination and drive.

The mission of the campaign is captured within the Real Bratz video:

The Real Bratz campaign will feature girls and young women from across the country who were encouraged to think big and reach far by their own Bratz dolls, and now seek to help inspire other girls everywhere with their extraordinary stories of achievement via the campaign’s own website, as well as an array of social networks including YouTube, Twitter, and Facebook.

To become involved with the Real Bratz Girls empowerment campaign, girls and young woman are encouraged to create a video that features their own Real Bratz success story. Once completed, videos should be submitted to RealBratz@mgae.com.  Visit www.Bratz.com for more details and to watch video stories from other Real Bratz Girls.

In addition to receiving video submissions from Real Bratz Girls and young women, the Real Bratz campaign will also salute young women who adopted the Bratz messages of setting trends and remaining passionate as they grew to become leaders and innovators.  Profiles of the young women selected by the campaign will appear on the special website.