MGA Entertainment, Inc. (MGAE) is pursuing L.O.L. Surprise! counterfeiters, as well as counterfeiters of other MGAE brands. During the holiday season, there has been increased action by counterfeiters to produce and sell fake toys that look similar to MGAE products, and MGAE will take steps to stop these illegal actions.
MGAE registers its trademarks, copyrights, and design rights with global customs services as part of its intellectual property protection process. MGAE also provides customs services with the identity of known importers and exporters of counterfeit goods. This helps officials to identify and detain counterfeit products, and helps law enforcement identify the perpetrators.
Spanish Customs recently seized and destroyed more than 10,000 pieces of fake L.O.L. Surprise! products and packaging, and Chile Customs seized nearly 8,000 counterfeit L.O.L. Surprise! balls. A recent investigation uncovered factory locations in China that were making counterfeit goods, and MGAE will take actions to sue them and cut off the source.
MGAE will also file complaints in California against confirmed counterfeit sellers. Once judgments are granted, it will pursue destruction of goods and collection of damages.
MGAE reviews many ecommerce sites daily to find sellers of counterfeit goods, and prompt take down actions against each, and thousands of postings have been removed to date. MGAE also works directly with the leading legal ecommerce sites to create more stringent seller gateways for highly copied products.
MGAE encourages consumers to look for “MGA Entertainment Inc.” or “MGA” on the outside packaging, and find the official name on the product, such as “L.O.L. Surprise!” Consumers should also only purchase products from trusted retailers and websites, and compare the packaging, colors, and description to authentic L.O.L. Surprise! products.
