MGA Entertainment's Operation: Pac-Man Expands as New Ventilator Testing Begins

MGA Entertainment’s (MGAE) recently announced Operation: Pac-Man is ramping up efforts to aid in the fight against COVID-19.

Alongside the launch of a new MGAE Cares website, company founder and CEO Isaac Larian has committed to funding the project with $5 million in sales from the popular L.O.L. Surprise! brand. Funds will be used to continue procuring personal protective equipment (PPE) for healthcare workers across the U.S. Larian says he will match all donations raised by the public through Qgiv.

Little Tikes Ventilator

Additionally, in-house designers at MGAE and Little Tikes have created a ventilator prototype that is currently being tested at UCLA Medical Center. Once tested and clinically approved, the Little Tikes Factory in Hudson, Ohio, will begin production of the ventilators, which will be created at a fraction of the cost of the current supply.

MGAE has already secured an additional shipment of goggles and protective shields that are en route to healthcare providers.

Parties looking to get involved in Operation: Pac-Man or wishing to request supplies may do so at mgaecares.org.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

MGA Entertainment’s Operation: Pac-Man Expands as New Ventilator Testing Begins

About the author

James Zahn