MGA Entertainment Kicks Off Frontline Hero Collection

MGA Entertainment (MGAE) is using National Superhero Day to kick off its Frontline Hero Collection.

The previously announced L.O.L. Surprise! PhD B.B. has been renamed as the L.O.L. Surprise! x MGAE Cares Frontline Hero doll. The limited-edition doll is now available to preorder through the L.O.L. Surprise! website. The company will pledge $1 from each doll sold to Operation: Pac-Man, the nonprofit effort that has already provided more than 350,000 pieces of personal protective equipment (PPE) to hospitals and other facilities — free of charge — to aid in the fight against COVID-19.

The doll is the first entry into a Frontline Hero Collection. The doll comes with an exclusive face mask accessory and MGA Cares heart sticker, and comes packed in a signature L.O.L. Surprise! purse ball playset featuring 7 surprises for kids to unbox. More details can be found at mgaecares.org.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.