China Toy Fair


Milestone Anniversary for the Classic Cooking Toy Commemorated with a Fresh Take

This year Hasbro Inc. celebrates 50 years of classic kitchen play with the Easy-Bake brand, stirring up culinary inspiration for generations of young chefs everywhere. To commemorate this milestone anniversary, the Easy-Bake brand will mix things up and unveil a new color scheme for its Easy-Bake Ultimate Oven: a silver, blue, and black model.

This oven has a stylish look for today’s tweens. Chefs-in-training will love to gather with their friends to bake and decorate sweet and savory snacks in this oven, which features a heating element similar to a conventional oven and does not require a light bulb. The oven features a large baking chamber and menu of treats, including cakes, cookies, pretzels, cake pops, whoopie pies, and chocolate truffles. Available for kids ages 8 and up (adult supervision required), the Easy-Bake Ultimate Oven will be available at most major toy retailers nationwide and on HasbroToyShop.com.

Easy-Bake fans can also add something sweet to their digital devices with the Easy-Bake Treats! app, available for free download in the iTunes store. Using the app, bakers of all ages can create, decorate, and share virtual treats.

For more information about Easy-Bake products and decorating tips, visit EasyBake.com.