RainbowFishMindWare has been granted multi-category toy and game licensing rights to The Rainbow Fish book series in multiple countries around the world. The first product launch later this year will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and several activity books. RJM Licensing Inc. brokered the deal on behalf of NorthSouth Books.

Rainbow Fish’s friends, including The Little Blue Fish, The Wise Octopus, and The Big Blue Whale, will also be featured along with messages about sharing, friendship, accepting others, and facing one’s fears. To celebrate the 25th anniversary of the book, a new Rainbow Fish book will be published and a costume character will visit select venues and new promotions will be announced.

Additional categories available for licensing include bedding/room décor, stationery, and craft items. Distribution for this program is mid-tier and up, and RJM is taking a long-term approach to re-launching this beloved children’s book property.