China Toy Fair


Monkeez Makes a Difference Debuts New Characters, Pet Toys During Atlanta Market

Monkeez Makes a Difference, the educational, charitable program for children from MVP Group International, is adding several new sock-monkey characters and toys to the philanthropic line. Ten new knit and mini plush characters and eight new pet toys will join the more than 90 existing products in the family. The new products will debut during the Atlanta Market and will also be available for ordering during the Dallas and Las Vegas markets, as well as at the American International Toy Fair in New York.

In addition, the organization will deliver its second round of donations this week to its three nationally renowned charity partners including Alex’s Lemonade Stand Foundation, Samaritan’s Purse, and Best Friends Animal Society.

Monkeez Makes a Difference is an innovative and interactive experience that teaches children the importance of helping others through kid-friendly tools including the best-selling Genuine Monkeez and Friends plush characters, online games, and real-life Do Good challenge trading cards. A special donation of 10 percent of the wholesale price is made on the child’s behalf to one of the three charities of his or her choice.

For more information, visit www.monkeezandfriends.com.