Moose Enterprise and Local Police Seize More than 150,000 Counterfeit Shopkins in China

MooseToysMoose Toys took aggressive action on July 27 to protect its popular Shopkins brand. Together with local police, the company’s agents raided two Chinese manufacturers located in Yiwu, China, resulting in more than 150,000 counterfeit Shopkins toys being seized by local police.

The raid was the result of a months-long investigation undertaken by Moose and its anti-counterfeit and intellectual property, U.S., legal team at Epstein Drangel LLP. Moose is now assisting the local police in launching a criminal action.

“Shopkins is a global phenomenon with a passionate fan base. It is critical that we cease any counterfeit activity, so that Shopkins fans can be certain they are buying the genuine product,” says Paul Solomon, the co-CEO of Moose Enterprise. “Any business, from manufacturer through to retailer, found to be importing, distributing, or selling counterfeit Moose-branded products will be aggressively pursued with every legal means necessary.”

According to Jason Drangel of Epstein Drangel LLP, Moose has asked the firm to aggressively pursue any instances of counterfeit activity occurring globally.

“We have instructions to take immediate action against all offenders,” says Drangel. “Moose is very dedicated to the protection of its brands and the toy and lifestyle products that they create, and will not tolerate any counterfeit activity that could endanger the safety of a child.”

Moose will continue to closely monitor all illegal manufacturing, importation, distribution, and retail sales of its brands. The company encourages any consumers, wholesalers, or retailers who are unsure if the product they are being offered to purchase is genuine to contact info@moosetoys.com to seek guidance.

“Our mission to stamp out counterfeiting will continue to operate at full speed, protecting our brands and our customers’ rights to buy genuine, safe products,” says Solomon.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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