Moose Toys introduces Scruff-a-Luvs, a plush that kids unbox in a new way. Scruff-a-Luv plush arrive as a sad ball of matted fur, which kids need to bathe, dry, and brush to discover what pet they received. Kids can rescue a puppy, a kitten, or a bunny.

Each Scruff-a-Luv comes with a collar and tag to give them a name; a brush to style them; a cute hair clip and an adoption certificate.

Scruff-A-Luvs are available now at Amazon and Target.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube