Moose Toys will reveal the Shopkin of the Year character, Winnie Award, at the North American International Toy Fair, held from Feb. 18 to 21. The hand-crafted Shopkins character is plated in gold and set with five real diamonds.
Following Winnie Award’s appearance at Toy Fair, the golden Shopkin will be auctioned off online later this year. All proceeds from the auction will benefit the Toy Industry Foundation.
According to The NPD Group, Shopkins was the best-selling collectible toy in the Playset Dolls & Collectibles subclass in 2016, and among the top four properties in the toy industry. Moose Toys auctioned off a rare character in 2015 called Gemma Stone for $21,500, and all proceeds benefited the Toy Industry Foundation.