More than six million Shopkins characters have been sold in less than four months, as estimated by Moose Toys. As such, the company will air freight additional Shopkins products to meet the holiday demand.
Moose launched Shopkins in July and built brand awareness with short-form video content featuring the Shopkins world, which led to the YouTube community posting its own Shopkins videos, including popular blind bag reveal videos. Season Two, which will feature more than 140 new characters and four new themes, is expected to hit shelves shortly. The new themes will include Baby Bits, Shoes to Choose, and more.