Moose Toys to Ship Shopkins Series Two, Looks to Sustain Sales Momentum

Moose Toys Shopkins Small MartMore than six million Shopkins characters have been sold in less than four months, as estimated by Moose Toys. As such, the company will air freight additional Shopkins products to meet the holiday demand.

Moose launched Shopkins in July and built brand awareness with short-form video content featuring the Shopkins world, which led to the YouTube community posting its own Shopkins videos, including popular blind bag reveal videos. Season Two, which will feature more than 140 new characters and four new themes, is expected to hit shelves shortly. The new themes will include Baby Bits, Shoes to Choose, and more.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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