Moose Toys Unveils One-of-a-Kind Shopkins Character at Toy Fair

To celebrate the launch of Shopkins Season Three, Moose Toys will reveal a character made entirely out of crystal, Gemma Stone, at the upcoming North American International Toy Fair. Following its appearance, the crystal Shopkin will be auctioned off online later this year, with proceeds benefiting the Toy Industry Foundation.

Shopkins made a huge splash following its summer launch last year, selling 65 million products worldwide. According to The NPD Group, Shopkins was the No. 1 new property in the Playset Themed Figurines/Accessories category for the month of December, the Shopkins 12-Pack was the top-selling item in Playset Themed/Figurines/Accessories category for the month of December, and the No. 5 item for the year.

Season Three will bring more than 140 new characters along with new play sets, including the brand new Scoops Ice Cream Truck play set.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.