Although Toy Russia 2010, held in Moscow, was one day shorter than the previous year, the number of visitors rose to 6,273, an increase of 25 percent. The share of trade visitors also increased to 84 percent, compared to 77 percent in 2009. The expo featured 11 exhibitors from China, Germany, France, Great Britain, Hong Kong, Italy, Spain, and Cyprus. Four percent of attendees traveled internationally.
Toy Russia 2010, held March 10-12, marked the debut of World of Toys, an international fair program by Spielwarenmesse eG that provides toy manufacturers support and advice for trade fair marketing presentations. The Nuernberg company, which organizes the Spielwarenmesse International Toy Fair Nuernberg, organized Toy Russia with the Russian National Toy Association (RTNA).
Toy Russia 2011 will be held March 15-18, 2011.