According to the National Retail Federation, this year’s Cyber Monday traffic shifted from mid-day hours to early morning and evening hours. The NRF reports that CyberMonday.com, a website by Shop.org that features holiday promotions and sales, had 15.8 million visits on Monday, increasing 8 percent from Cyber Monday 2008.
According to Mall Networks, which powers CyberMonday.com, the hour with the largest traffic was 9 a.m. to 10 a.m. EST with 1.2 million hits. Traffic surged again from 5 p.m. to midnight with a 19 percent increase from 2008 as shoppers searched from deals from home.
A survey by Shop.org before Cyber Monday reported that 96.5 million Americans planned to shop on Cyber Monday, compared to 85 million in 2008. The survey also reported that most shoppers (91.5 percent) planned to shop from home rather than work.
Shop.org reports that nearly nine in ten (87.1 percent) retailers offered a special promotion for the Monday event, compared to 83.7 percent in 2008 and 72.7 percent in 2007. The organization expects another increase in online shopping the week of December 14, when many free shipping offers begin to end.