Moshi Monsters Boss Michael Acton Smith Steps Down

Michael Acton Smith, who has run Mind Candy for 10 years, will step down. He has stated that he wants to focus on a more creative role rather than the day-to-day running of the firm.

Divinia Knowles, who has been at the company for eight years, and is currently chief operating and financial officer, will become president. A new chief executive will be announced at a later date, the company has said.

Mind Candy is known for the children’s social network Moshi Monsters, one of the world’s most popular children’s social networks, with around 80 million users. The service operates through paid subscriptions; however, associated merchandise—plush toys, music albums and other spin-offs—generate roughly half of Mind Candy’s revenue.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube