Mattel, Inc. has announced that Neil Friedman, president of Mattel brands, is leaving and its president of international will take the new role of COO. Friedman will leave in March. Bryan Stockton, president of international, will become COO, effective immediately. Stockton has been head of Mattel’s international division since 2003. He joined the company in 2000 as executive vice president of business planning and development.
About The Author
Jackie Breyer is the editor-in-chief of The Toy Book and The Toy Report. She is well-known throughout the toy industry as one of the leading influencers of toy manufacturers and retailers. She is respected for her deep knowledge of the industry and is relied upon to deliver the latest news and hottest products and toy trends to her loyal readers, who range from the top global toy retailers and manufacturers to industry insiders. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. She is an active member of the Toy Industry Association’s Toy of the Year Nominations Committee, participating in the selection of the industry’s top toys each year across all categories of toys. She has been reporting on the toy industry since 2002. Jackie is also editor-in-chief of The Toy Insider, assisting parents and gift givers determine the best toys for the kids in their life each holiday season, and throughout the year. Jackie has been featured on MSNBC, Fox & Friends, and ABC World News Now. You can follow her on Twitter @JackieBreyer.