Mega Brands Inc.,  recently launched their free mobile app Mega Bloks First Builders Let’s Build!, which encourages parents and children to build and play together with the Mega Bloks First Builders preschool construction system.

This app features block-by-block animated instructions for a selection of more than 20 block models, including colorful animals, boats, vehicles, and more. With visuals and sound effects, Let’s Build! encourages learning through building and promotes the development of fine motor skills in children ages 1 and up. Parents will be able to share their creations with their family and friends through the app via email, Facebook, and Twitter.

The app is now available in 5 languages—English, French, Spanish, Italian, and German—and is free to download for iPhones, iPod Touch, and iPads.

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.