Bandai America Incorporated is giving away an exclusive Ben 10 Mark 10-style go-kart and other weekly prizes as a part of its Ben 10: Ultimate Alien Go-Kart Sweepstakes.  Launched on October 10 (10-10-10), Ben 10 fans can enter to win the prizes by visiting The contest will span 10 weeks.

The limited edition go-kart made its public premiere at New York Comic Con’s Kid’s Day on Sunday, where attendees had the chance to take a commemorative photo with the vehicle and receive Ultimate Alien mini-posters.

To enter, kids ages 6 to 11 select their favorite Ben 10 alien and track its progress on the Alien Leader Board to become the Ultimate Alien. Participants can enter the sweepstakes once a day and one winner per week will receive a Ben 10: Ultimate Alien toy prize package, including the latest Ben 10 toys and the video game Ben 10: Ultimate Alien: Cosmic Destruction from D3Publisher. Entrants will also be able to create their ultimate wish list of Ben 10 toys to send to friends and family when they visit the website to enter the sweepstakes or vote for their favorite aliens.

Holiday 2010 products include The Mark 10 Deluxe Vehicle, The Alien Creation Chamber Laboratory. The Disc Alien Ultimatrix, and more.