Spielwarenmesse eG will introduce a new area of products dedicated to letting kids express themselves at next year’s toy fair. The new Lifestyles area will include a range of fashion and trend-related goods including clothing, accessories, and toys with a focus on letting children and young people develop their own style.
Companies in the new hall will exhibit items pertaining to fashion, home decoration, designer toys, stationary, fan and souvenir articles, and licensed products. During Spielwarenmesse next year, buyers and traders will find these products in the central entrance hall of the Nuremberg Exhibition Centre and online at www.spielwarenmesse.de/lifestyle.