Calling all Girls and Boys! Cra-Z-Art lit up Vegas at CES with the debut of its new line of girls’ Lite Brix and additions to its core Lite Brix line. With the newest lines of the Lite Brix Super Light Building System, set to hit store shelves this summer, girls and boys will glitzify and illuminate their cities with the light-up bricking building construction sets.
Cra-Z-Art debuted its new Lite Brix lines at the Showstoppers Media Preview January 8 at The Wynn. In honor of its new line, which includes the Lite Brix Radiant Runway playset, Cra-Z-Art commissioned a one-of-a-kind Lite Brix ensemble that was featured at Showstoppers and in the CES FashionWare Fashion Show hosted by Kelly LeBrock on January 10 at The Venetian.
In addition to the new girls line, new construction sets will also be added to Lite Brix’ existing line, such as bridges, a police station, rescue vehicles, and more. Each building system includes LED light-up bricks that cycle through four colors, translucent pieces, a battery pack, and connector pieces that attach the Lite Brix to each other so the models can be built on different angles.