Razor has introduced Microsoft Tag technology to its product packaging, which will allow customers to see the product in action right at the store. Each custom Microsoft Tag will send users to that product’s television commercial on the Razor YouTube Channel.
To view, shoppers download the free Tag Reader on their web-enabled camera phone and then scan the tag. Razor’s custom Microsoft Tag appears on all 2010 new products, including the Razor Sole Skate single skate, the Razor Siege caster scooter, and the Razor Ground Force Drifter, an electric-powered drifter kart. Additional Razor and RipStik product packaging will feature the tag by December.
Razor is also releasing its first iPhone scooter game, which will be available for download for free in early October. The game, Razor Ultra Pro Rider, allows Razor fans to perform tricks like the pros on Team Razor.