Big Idea Entertainment will be releasing a new VeggieTales DVD title in time for the holidays. VeggieTales: The Little Drummer Boy follows Junior Asparagus as The Little Drummer Boy, a lonely child who happens to stumble upon the birth of Jesus and discovers the true meaning of Christmas.
The DVD will feature multi-Grammy and Dove Award-winning artists Bebe and Cece Winans, singing their rendition of “The Little Drummer Boy,” as well as original songs such as “Can’t Live Without Ewe” and the all-new silly song “The 8 Polish Foods of Christmas.”
The marketing and advertising campaign for this DVD will focus on national print, television, radio, online, social media, and grassroots team promotions.
The merchandising program includes plush character ornaments from Gund, resin character ornaments from Gregg Gift, wooden puzzles from American Puzzle Company, Christmas Gift Box and Stocking Sets from Sherwood Brands, Bob and Larry inflatable event and holiday parade characters from Dynamic Displays, the Christmas Is Finally Here book with sound from Ideals Publications, and a character play set, a VeggieTales toy drum, a nativity set, and Christmas decoration party lights by Big Idea Entertainment.
Live events and specialty food rebate programs will be coordinated with the DVD release. VeggieTales: The Little Drummer Boy will be available in Christian retail stores on October 1 and general market stores on October 4.