Alpha Toys, LLC has launched an all-new product website for its Alphabeasts line. The website includes information about its 15-inch Alphabeasts plush toys and the new ABC Book Box Set, as well as an informational video, an animated short about the Alphabeasts, a retail locator, a shopping cart, and illustrated pages of the Alphabeasts characters that children can print out and color.

The Alphabeasts are 26 double-sided plush toys that feature an uppercase alphabet letter on one side of the doll and a lowercase letter, in contrasting color, on the opposite side. Each Alphabeast is distinctive and, when placed together, can be used to spell an infinite combination of words.