Nickelodeon debuted its first virtual Nick Toy Machines last weekend at 100 Simon malls across the country. Inspired by the classic vending machine, each virtual Nick Toy Machine is a colorful, double-sided standee (seven-foot tall and 3.5-feet wide) that shoppers can walk up to, scan, and buy Nickelodeon toys from via smartphones.
The Nick Toy Machine features images of Dora the Explorer and Victorious toys, along with a corresponding QR code that allows shoppers to quickly “scan and buy” gifts using their smartphones. The Nick Toy Machines are placed in high-traffic areas.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.