Nintendo Enters Toys to Life Category with amiibo

AmiiboAt the Electronic Entertainment Expo (E3) video game trade show in Los Angeles, Nintendo began showcasing new interactive figures called amiibo, which feature popular Nintendo characters. The company’s entry into the toys to life category, amiibo can interact with Wii U and Nintendo 3DS games in unique ways.

Nintendo will launch the new amiibo line this year with 10 figures, and more during the holiday season and throughout next year. Super Smash Bros. for Wii U will be the first game to support the figures, and upcoming games include Mario Kart 8, Captain Toad: Treasure Tracker, Mario Party 10, and Yoshi’s Woolly World. A new NFC reader/writer designed for Nintendo 3DS is scheduled to launch next year.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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