The American Specialty Retailers Association (ASTRA) has announced plans to make the second Saturday in November an annual and nationwide celebration of local toy stores. During this year’s Neighborhood Toy Store Day (NTSD), ASTRA will announce the winners of its 2010 Best Toys for Kids awards. ASTRA is also providing its member retailers with ready-to-go press releases and a step-by-step retailer guidebook filled with tips on how to use the event to attract new customers. For more information on NTSD, visit ASTRA’s website.
