NPDGrouplogoIn his analysis for The NPD Group, Games Industry Analyst Liam Callahan reports that hardware, new physical software, and accessories experienced sales increases in February of this year with combined sales of $956 million, up 8 percent compared to last February.

According to Callahan, increased portable hardware sales of 153 percent versus February of last year helped propel the hardware category to 10 percent growth. In addition, console hardware declined 5 percent, as gains in eighth-generation console sales could not offset the 41 percent loss in dollar sales of seventh-generation hardware.

As far as software, sales of new physical video games rose by 7 percent due to 84 percent growth in eighth generation software, offsetting declines in seventh generation software. For the first time since the launch of the PlayStation 4 and Xbox One, the top 10 console software SKUs were all from eighth generation consoles, a further sign of consumer transition away from seventh generation consoles.

New launches helped boost February software sales, with a 20 percent growth in dollar sales of February of 2015 launches over those of the previous February, with five of the top ten games being new launches.

Finally, accessory sales rose 8 percent over February of last year due to continued growth of video game point and subscription cards, as well as interactive gaming toys. Interactive gaming toys rose 34 percent over last year, representing the majority of the accessory absolute dollar gain over last February.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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