According to the NPD Group, creating an in-store experience centered around giving to those less fortunate is an opportunity for retailers to create a feel-good environment that can engage consumers throughout the holiday season.
The Holiday Purchase Intentions Study found that more than 7 in 10 holiday shoppers agree that an important part of the holiday season is giving to those less fortunate than himself or herself. This attitude has been steadily increasing throughout the years—65 percent of shoppers agreed in 2014; 68 percent agreed in 2015; and 73 percent agreed this year.
The sentiment resonates strongest among young consumers, women, big spenders, early and mid-season shoppers, households with kids, online shoppers, and cash spenders. View the NPD’s infographic below for more information:
